– our 1st born brand channel

Added 03-07-2008

We launched  on May 30th 2008 – just before EURO 2008. It only took one year from the preliminary talks between Andreas B. Iversen, In2media, Thomas Stockholm, Bastard Film and Keld Strudahl, Carlsberg, to the launch of The first brand channel in the world entirely dedicated to celebrating football and football fans.

Content is the core output

With a committed team of creatives and programmers In2media defined the concept and functionalities. Bastard Film assembled an editorial team to produce the content. In time will present a wealth of unique content. At this moment there are already loads of clips about football and fan life to discover – recorded in Europe and in the rest of the world.

Become a part of the game – for real is not only about football. It’s also about everything else connected to the 90 minutes at the football field. The thousand of engaged users who has already signed up proves this. With each user new funny, memorable, amazing and bizarre video clips are uploaded. Check out the latest clips here – or spend 5 minutes creating your own profile. You can also experience exclusive EURO 2008 features at