18 historical royal boroughs in Zeeland, Møn and Lolland-Falster has joined forces to market the cities from a united platform. The cities were once chosen by to king to have special privileges and status and therefore each city has a long and exiting history, hidden tales and beautiful settings.
The foundation of the campaign promoting the royal boroughs is the website Kongeland.dk that has been developed together with ContentCph. Each city have their own profile presenting the unique experiences and adventures in stall in the specific city. And on a level beyond that the users can explore the overall guides presenting the best attractions across cities in themes like Family Vacation, Culture & History and Cooking & Food.
It is very easy for the users to plan a trip to Kongeland since all attractions, restaurants and accommodations are plotted in Google maps by default.
In2media has been a part of the concept development, design, technical development and the implementation. The activation agency ContentCph is behind the offline campaign working together closely with In2media.
Explore the site here.