Right from the beginning the people of Joost invited In2media to design and produce the first site. Simultaneously we created the relating online advertising campaign which helped increase the buzz around the Joost beta-programme during the Spring and Summer of '07.
Our collaboration with Joost has strengthened our focus on the wide range of marketing possibilities that lies in the wake of the consolidation and evolution of web-tv. We foresee an exciting Autumn and expect a revitalization of the general tv-media in 2008. The future of televison is digital.
Soon the channels with the best produced programmes could very well be owned and distributed by brands, not normally associated with television. We call this BRAND CHANNELS. We are already busy designing new exciting digital tv-interfaces.
Want to learn from In2Media's insights on brand channels?
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