Deep involvement in a digital journey

Falck is a global leader in rescue and emergency services, boasting activity in 44 countries. They needed a new digital strategy that could clarify their goals and lead to a roadmap of relevant projects and activities.

We were responsible for preparing the strategy and undertook deep involvement in the organisation. The conceived roadmap has since been the cornerstone of all digital execution. This has initiated a total migration to a future proof web- and ecommerce platform (Episerver), a new consistent digital design for all touch points, a new service app for road assistance and a content strategy executed by BABY. Also, an innovation strategy was established, leading to the formation of an Innovation Board led by In2media, which has already identified several new product innovation projects.

• The new web platform has seen a large lift in traffic and transactions
• The new App has been very well received
• The content marketing strategy has lead to a much higher level of engagement with +34.000 followers on Facebook